For this exercise, I aggregated information about a luxury fashion item, the Duffle and Utility Attache Brief by Killspencer, and cleaned up the copy. The original text was primarily from Instagram and featured hashtags in the caption, which made it very difficult to read. This copy is more versatile and could be featured on the Killspencer website, a Google or Facebook ad, or an Instagram post. My intention was to keep all the luxury “signaling” going on in the original text, which I think is smart, with specifics such as “Macbook Pro” instead of just “laptop”.
Duffle and Utility Attache Brief by Killspencer
This gorgeously crafted piece from Killspencer comes in three styles: Black Pebbled Leather, Olive Canvas, and Black Italian Nylon. The exterior features a bullhide luggage strap, and two antique nickel riri zippers. The interior is wide enough to safely house up to a 16” MacBook Pro. As with all Killspencer items, the Duffle and Brief are handcrafted in California.
Original post — https://www.instagram.com/p/B9rw3hfha8g/